Advertising agency executives launch punk rock puzzle brand Punkzles

ROCHESTER, NY, Nov. 17, 2021 / PRNewswire / – The Founders Behind Truth Collective, an honestly creative company, today announced the launch of Punkzles, a puzzle experience company dedicated to connecting consumers with artists who have challenged culture and influenced their lives by bringing the pieces of punk together. The new puzzle experience company is launching its first Kickstarter campaign today, with the product slated to launch through direct-to-consumer channels in early 2022.

Punkzles CEO Jeremy Schwartz, along with his Truth Collective co-founders, saw white space in the puzzle industry. While puzzles are a fun pastime, the selection is often quite calm. This led Schwartz to realize that he could combine his passion for artistic direction, design and brand experiences with his love of punk rock to create a deeper connection with artists through one of his favorite hobbies. Americans.

“The power of music is undeniable and when we can create an experience that brings people together, there really is nothing better. I have always had a deep passion for the punk music genre and looked for a way to get involved., while continuing to use my branding and advertising experience, “said Schwartz.” We exchanged ideas and landed on Punkzles, a truly one of a kind product. The goal is to create a new experience that music fans can relate to and make charitable donations along the way. “

Punkzles’ debut product features John Lydon, also known as Johnny Rotten, the lead singer of British punk band the Sex Pistols and the founder and singer of post-punk band Public Image Ltd (PiL). Other prominent punk and hardcore artists have expressed interest in Punkzles, and more puzzles are expected to launch after Johnny Rotten in 2022. Each puzzle offers more than a puzzle: users get a deeper connection with the artist through poster, cover notes, experience enrichers and curated music streaming playlists.

Responding to the idea of ​​combining punk and puzzle experiences to create Punkzles, Lydon commented, “Knowledge is power. Without knowing, it is without power. Punk understands natural knowledge. PUNK.

In addition to creating an activity that all music fans can enjoy, Punkzles places great importance on the importance of giving back. The company pledges to donate 3% of the profits to MusiCares®, the charitable partner of the Recording Academy. As the premier music charity, MusiCares is a safety net supporting the health and well-being of the music community and provides health and human services across a range of needs, including physical and mental health. , drug addiction recovery, preventive clinics, unforeseen personal emergencies and disaster relief.

Punkzles’ first Kickstarter campaign will run until mid-December. This crowdfunding campaign allows Punkzles to get started in a “fan-first” way, allowing true punk and puzzle fans to be a part of this exciting new movement. For more information on Punkzles, please visit: https://truthl.ink/punkzleskickstarter.

ABOUT PUNKZLESPunkzles is a one-of-a-kind musical experience dedicated to bringing punk rock fans closer to the artists they love. Founded in 2021 by three rabid music fans, Punkzles Puzzles are designed to challenge even the most serious puzzles, creating collector’s items that live in harmony with vinyl record collections and consumer memorabilia. Launched in 2021 with John Lydon, aka Johnny Rotten, Punkzles is poised to deliver additional artists and memorabilia through 2022 and beyond. For more information on how you can join the Punkzles experience, visit: punkzles.com.

ABOUT MUSICARESMusiCares helps the humans behind music because music gives so much to the world. Offering prevention, emergency and recovery programs, MusiCares is a safety net supporting the health and well-being of the music community. Founded by the Recording Academy in 1989 as a US-based 501 (c) (3) charity, MusiCares protects the well-being of all musicians through direct financial grant programs, support and relief efforts tailored to crises. For more information, please visit: www.musicares.org.

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