After a bit of a work hiatus, Australian adland icon Henry Tajer shocked everyone but himself when he was named CEO of marketing consultancy The Influencer Group in early March. In his 30-year career, there’s not much Tajer hasn’t accomplished – CEO of Dentsu here in Australia, Managing Director of Amazon and Global CEO of IPG Mediabrands to name a few- one. Here, Tajer imparts decades of industry wisdom into B&T 20 short and pointed questions…
Best thing about your current role?
The people I work with every day. Between the analytical minds of Pollinate and the game changers of Social Soup, every day is interesting and a learning experience.
Describe your current business in as few words as possible.
Helping customers and brands understand and harness the power of influence in their business.
One thing you would do to improve the industry?
I think we need more openness and trust between key stakeholders. Especially after the pandemic, we need to understand the value of the franchise.
What drives you crazy?
Delays and big egos.
What makes you happy?
Authenticity and respect.
How would your colleagues describe you?
Happy and easy to talk to. I’m always up for new ideas.
Favorite industry hero?
I can’t stick to just one: Anne Parson, Daryl Patterson and Alex Hamill. They all taught me a lot about being a leader.
The most underrated brand right now?
Waggl – ask me and I’ll explain more about it!
Your only professional regret?
No regrets. I truly believe that everything is a lesson worth learning.
Your biggest career advice?
Timing is everything!
The best stress reliever?
A great workout.
The only book you would recommend?
The happiest man on earth by Eddie Jaku
If you weren’t doing this, what would you be doing?
I would seriously consider being a sports coach. I’m really intrigued by fitness and nutrition and it already plays a big part in my daily life.
Where will you be in 10 years?
No idea… A sports coach? Glad to be surprised!
The one technology you just don’t understand?
There is definitely more than one!
Preferred mode of communication?
Open and honest. Put everything on the table.
Which app do you spend the most time on?
Instagram. Thanks to The Influence Group, it’s fine.
Unmissable karaoke song?
Not a karaoke type, quite intimidating to me. I have a lot of favorite songs but don’t think you’ll make me sing them!
The one thing you can’t start your day without?
A workout and a coffee. In any order.
The best name you received by e-mail?